Sofitel Luxury Hotels partners with Global Flying Hospitals
Sofitel Luxury Hotels launched a unique initiative at Sofitel At Ponte 16 by signing a partnership with Global Flying Hospitals on January 11th 2012. Global Flying Hospitals has established its Asia Region Head Office in Macau SAR, placing it close to many developing countries and allowing easy access to China based aircraft refurbishing and servicing firms. As part of this partnership, some actions have been planned for 2012. Among the marketing activities, Sofitel Macau At Ponte 16 will offer accommodations to the charity delegates. This partnership will also allow Sofitel Macau to demonstrate to its guests and more widely in China, its strong social responsibility. “We are pleased to announce this partnership which illustrates perfectly our will to involve ourselves in humanitarian actions and I can only wish that this project be developed in the whole region” explained Michel Molliet, Vice President Sofitel Greater China. With a strong network of 20 hotels in China, Sofitel could indeed launch a new dynamic in this partnership.
Inventing the Future
Global Flying Hospitals (GFH) is inventing the future with medical aviation, in an aggressive and exciting model of world change. Humanitarian medical charities have functioned with a piecemeal approach for decades, providing one and two week medical missions to developing countries to treat patients suffering serious medical conditions. However, within this last decade our world has progressively and substantially worsened and our population is increasing at one billion every 12 years.
The New Global Paradigm
Global Flying Hospitals was founded in 2001 by Neill Newton, an Australian, international business consultant, author and pilot. He had a vision for only one aircraft and yearly multiple medical missions, yet now woefully inadequate in our complex 2012 world. Today, with his International management team, GFH has been repositioned into becoming the medical logistics resource and training model for governments of developing countries, and medical charities working within. 
In-hotel fund-raising
Sofitel Luxury Hotels has launched an innovative program by inviting their guests to make donations to GFH at registration and check-out, in restaurants and promoted via it’s own 24H TV Channel. Specifically designed GFH-Sofitel brochures have been created to enable guests to embrace the Alliance and support Global Flying Hospitals.
Sofitel, World Class Hotels & French Elegance
Sofitel is the only French luxury hotel brand with a presence on five continents with 120 addresses, in almost 40 countries (more than 30 000 rooms). Sofitel offers contemporary hotels and resorts adapted to today’s more demanding and more versatile consumers who expect and appreciate beauty, quality and excellence. Whether situated in the heart of a major city like Paris, London, New York, Shanghai or Beijing, or nestled away in a country landscape in Morocco, Egypt, French Polynesia or Thailand, each Sofitel property offers a genuine experience of the French “ art de vivre”.
Press Relations
Contact Sofitel Greater China
Phyllis Sio
Regional Director of Marketing and Communications
T: +853 8861 7116
E: Phyllis.Sio@Sofitel.com
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